There’s no strict rule, but a good rhythm for most creators is:

• Whenever something important changes
  • New main platform? New OF promotion? Update immediately.
• At least every 1–2 weeks
  • Refresh thumbnails or Post blocks to highlight what’s new (latest drop, sale, video, etc.).
• After campaigns
  • Once a promo ends, remove or move those links down so your page doesn’t feel outdated.

Think of your Linkfans page as your front door: if someone visits today, will they see what’s currently important? If not, it’s time to update.