Analytics makes this very simple. Look at:

• Views vs. Clicks vs. CTR
  • Links with high CTR → keep and move higher.
  • Links with very low CTR over time → rewrite the label/thumbnail or consider removing.
• Top links / top pages
  • Duplicate the style of your winners (title, emoji, angle) on weaker links.
• Location / device / source data
  • If certain audiences click specific links more (e.g., mobile users love one link), prioritize those for that audience.

A practical rule:

Every few weeks, remove or rework the bottom-performing 20–30% of links, and give more space to what actually gets clicks and conversions.

Over time, this continuous cleaning based on Analytics will make your page leaner, clearer, and more profitable.